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10 Reasons why your company should be running Facebook ads in 2022

Learn why in 2022 Facebook ads are still one of the best ways to grow your brand

Steve Olson
Steve Olson

Jun 13, 2022

Facebook is one of the most powerful tools a business can use to grow their brand. With over 1.5 billion active users, Facebook provides an incredible opportunity to reach a large audience with your marketing message. In addition, Facebook Ads is an incredibly effective tool for targeting specific demographics and interests. Recently, Facebook has added the ability to target people who have watched a certain percentage of your video. This makes running ads for video views on Facebook an even more powerful tool for growing your business!

Facebook is still one of the most viewed sites on the web

Facebook still gets lots of traffic, and that’s not going to change anytime soon. Facebook is still the second most popular website in the world, behind Google. In fact, Facebook has been growing in popularity, while other social media sites have been declining. This means that Facebook is still an incredibly powerful tool for reaching a large audience.

We call this placement advertising because people on Facebook aren't searching for your product, but based on their interests we know they have an increased likelihood that they would be a good fit for what you are selling.

By targeting them via video, you brand will gain recognition for free

Facebook video ads are a great way to increase brand awareness. When people see your ad, they will start to recognize your brand, even if they don’t click on the ad. This is valuable because it means that people are more likely to remember your brand when they see it again in the future.

Video ads are more engaging than other types of ads

People are more likely to pay attention to a video than they are to a text or image-based ad. This is because videos are more engaging and can hold people’s attention for longer periods of time. As a result, running video ads on Facebook can be an effective way to get people interested in your product or service.

You can re-target the ones who watch 15 seconds+ of your video

Facebook’s new video ad targeting allows you to target people who have watched a certain percentage of your video. This is valuable because it means that you can re-target people who are already interested in what you have to say.

Re-targeting is important because it allows you to focus your marketing efforts on people who are more likely to convert into customers.

You only pay when someone watches at least :15 seconds of your video (or the entirety of it if it's shorter)

The cost to run a video ad can be as cheap as $.01 per 15 second view

This is because Facebook only charges you when someone watches at least 15 seconds of your video (or the entirety of it if it's shorter). This makes Facebook video ads an incredibly cost-effective way to reach a large audience. The other benefit is that the rest of the people who only see 14 seconds or less, you get for free!

You'll have the ability to narrow down a big audience to an engaged audience

Facebook video ads allow you to target a specific audience with your ad. This is valuable because it allows you to narrow down your target audience and focus your marketing efforts on people who are more likely to be interested in your product or service.

Once they watch a portion of your video, we can ascend them to the next stage of the funnel with re-targeting as mentioned above.

You can put your videos in front of specific types of people

Let's say you sell insurance to commercial truckers. Did you know you can run an ad that only commercial truckers will see? Facebook allows that. What about only to commercial truckers who have watched 15 seconds of one of your videos?

See how much more valuable that can be?

You'll deal with less ad fatigue because the ads a content based, not call to action based

When you constantly feed the algorithm new content, it will expose you to new people. If you only ever ran the same ad, to the same people, Facebook would get bored of it and show it less. So by having a content-based strategy with your Facebook video ads, you can avoid ad fatigue and reach new people with your message.

The best part is that these are all things you can track.

You'll be able to see how many views your video got, how long people watched it for, and what percentage of people watched the whole thing. This data is valuable because it allows you to improve your Facebook video ads over time.

Your cost per sale will go down due to the prospects already knowing how your company operates

By the time a Facebook user sees your video ad, they will already have an idea of what your company is about. This is valuable because it means that you will be able to sell to them at a lower cost per sale.

The reason for this is that the prospect will already have some level of trust with your company. They will know that you’re not just trying to sell them something, but that you actually have a product or service that can help them.

You'll be able to increase brand awareness and reach new people with Facebook video ads.

You can "Coach" your prospects through the sales process with videos seen in order

For example, you can run a video ad campaign that consists of three videos:

The first video could be an introductory video that tells the prospect what your company does.

The second video could be a testimonial from a satisfied customer.

The third video could be a call to action, telling the prospect what they need to do next (e.g., visit your website, call your sales team, etc.).

This all happens automatically without very much manual labor to pull it off.

Every social media platform is pushing video right now, the cost and barrier to entry is the cheapest it has ever been.

Facebook is leading the pack when it comes to video. Not only do they have over two billion monthly active users, but Facebook users watch an average of 100 million hours of video per day.

That’s a lot of potential views for your Facebook video ads!

By running Facebook video ads, you can increase brand awareness, reach new people, and lower your cost per sale. What’s not to like about that?

Steve Olson

I create real estate content to help consumers make expert decisions on buying, selling, and investing in real estate.

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